REFERENCES
Allen, J. and McDonnell, I. (2002). Festival and special event management. Milton, Qld.: Wiley
.
Assessment, elimination and substantial reduction of occupational risks. (2009). 1st ed. [ebook] Belgium. Available at: https://osha.europa.eu/en/publications/factsheets/85 [Accessed 10 Apr. 2017].
​
Bladen, C. (2012). Events management. 1st ed. New York: Routledge, p.29.
​
Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2012). Events management. 1st ed. New York: Routledge.
​
Bloom, M. and Menefee, M. (1994). Scenario Planning and Contingency Planning. Public Productivity & Management Review, 17(3), p.223.
​
Blythe, J. (2006). Marketing. 1st ed. London: Sage Publication.
​
Bowdin, G. A. J. 2011. Events management. Oxford, U.K.: Elsevier Butterworth-Heinemann.
Brown, S., Getz, D., Pettersson, R. and Wallstam, M. (2015). Event evaluation: definitions, concepts and a state of the art review. International Journal of Event and Festival Management, 6(2), pp.135-157.
​
Castronovo, C. and Huang, L. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development and Competitiveness, 6(1), pp.117-134.
Cifc.co.uk. (2002). Fundratios. [online] Available at: http://www.cifc.co.uk/Fundratios.html [Accessed 4 Apr. 2017].
​
Dibb, S. 2006. Marketing: concepts and strategies. 5th ed.
​
Dowson, R. and Bassett, D. (2015). Event planning and management. 1st ed. London [u.a.]: Kogan Page.
Drucker, P. (1998). The discipline of innovation. Leader to Leader, 1998(9), pp.13-15.
​
Evans, D. (2011). Social media marketing. 1st ed. Hoboken, N.J.: Wiley Pub. Inc.
​
Eventbrite UK Blog. (2017). How To Get Your Event Budget Planning Right - Eventbrite UK Blog. [online] Available at: https://www.eventbrite.co.uk/blog/event-budget-planning/ [Accessed 2 Apr. 2017].
Eventbrite UK Blog. (2017). How to Use Facebook Events to Sell More Tickets (by Facebook) - Eventbrite UK Blog. [online] Available at: https://www.eventbrite.co.uk/blog/how-to-use-facebook-events-to-sell-more-tickets/ [Accessed 2 Apr. 2017].
​
Eventbrite UK Blog. (2017). When Do People Buy Event Tickets? We Have The Answers –
Eventbrite UK Blog. [online] Available at: https://www.eventbrite.co.uk/blog/when-do-people-buy-event-tickets-ds00/ [Accessed 1 Apr. 2017].
Eventbrite UK Blog. (2017). 9 Simple Steps to Master Social Media for Events - Eventbrite UK Blog. [online] Available at: https://www.eventbrite.co.uk/blog/social-media-for-events/ [Accessed 3 Apr. 2017].
​
Eventjuice.co.uk. (2012). The Contingency Plan: Make One So You Don’t Need It | eventjuice. [online] Available at: http://eventjuice.co.uk/the-contingency-plan-make-one-so-you-dont-need-it/ [Accessed 3 Apr. 2017].
Eventjuice.co.uk. (2013). How to Event Budget Like A Pro | eventjuice. [online] Available at: http://eventjuice.co.uk/how-to-event-budget-like-a-pro/ [Accessed 3 Apr. 2017].
Eventscotland.org. (2017). Budgets and Financial Management. [online] Available at: http://www.eventscotland.org/assets/178 [Accessed 1 Apr. 2017].
Getz, D. (2013). Event Studies. 1st ed. Hoboken: Taylor and Francis.
​
Goldblatt, J. (2005). Special events. 1st ed. Hoboken, N.J.: Wiley.
​
Goldblatt, J. (2014). Special events. 1st ed.
Hannam, C. (2004). Health and safety management in the live music and events industry. Cambridge: Entertainment Technology Press.
​
Hemsley, S. (2016). Top ways to use data to build relationships - Marketing Week. [online] Marketing Week. Available at: https://www.marketingweek.com/2016/02/08/top-ways-to-use-data-to-build-relationships/ [Accessed 3 Apr. 2017].
Hoyle, L. H. 2002. Event marketing. New York: J. Wiley.
​
Hse.gov.uk. (2017). Event safety - Running an event safely. [online] Available at: http://www.hse.gov.uk/event-safety/running.htm [Accessed 2 Apr. 2017].
​
Learningtogive.org. (2017). Special Event Fundraising | Learning to Give. [online] Available at: https://www.learningtogive.org/resources/special-event-fundraising [Accessed 1 Apr. 2017].
Matthews, D. (2007). Special event production. 1st ed.
​
McDonnell, I. and Moir, M. (2014). Event sponsorship. 1st ed.
​
Music Concerts and Festivals - UK - August 2012. 2012. [report] Mintel Oxygen, p. Brand Communication and Promotion.
Nichols, J. (2004). Repositioning fundraising in the 21st century. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), pp.163-170.
​
Pine, J. and Gilmore, J. (1998). Welcome to the Experience Economy. Harvard Business Review, [online] (July - August), pp.97 - 105. Available at: http://marketingexperience.wikispaces.com/file/view/Pine+Gilmore+%281998%29+Welcome+to+the+Experience+Economy.pdf [Accessed 1 Apr. 2017].
​
Rao, V. (1993). Chapter 11 Pricing models in marketing. Handbooks in Operations Research and Management Science, pp.517-552.
Richards, G., Marques, L. and Mein, K. (2015). Event Design. 1st ed. London: Routledge.
Riordan, C. and O'Brien, K. (2012). For Great Teamwork, Start with a Social Contract. [online] Harvard Business Review. Available at: https://hbr.org/2012/04/to-ensure-great-teamwork-start [Accessed 3 Apr. 2017].
​
Sharples, L., May, P., May, D. and Orefice, C. (2014). Strategic Event Creation. 1st ed. Goodfellow Publishers Ltd.
Shone, A. and Parry, B. (2013). Successful event management. 1st ed. Andover: Cengage Learning.
Silvers, J. (2015). Risk management for meetings and events. 1st ed. [Place of publication not identified]: Routledge.
​
Skinner, B. and Rukavina, V. (2004). Event sponsorship. 1st ed. Hoboken, N.J.: Wiley.
​
Solomon, M. R. 2013. Marketing. 2nd ed. Harlow, England: Pearson Education.
Stelzner, M. (2011). Social Media Marketing Industry Report. 1st ed. [ebook] Available at: http://www.craigkunce.com/cdt/cdt_samples/oehninger_barbara_sp2012.pdf [Accessed 2 Apr. 2017].
​
Storify. (2015). Robert Sohler - Risk Management Story (with image) · Solrpowr. [online] Available at: https://storify.com/Solrpowr/robert-sohlers [Accessed 6 Apr. 2017].
Tarlow, P. (2002). Event risk management and safety. 1st ed. New York: J. Wiley.
​
The Purpleguide.co.uk, (2014). 2. Planning, Management & Risk Assessments. [online] Available at: http://www.thepurpleguide.co.uk/index.php/chapters/chapters-1-to-8/2-planning-management-risk-assessments [Accessed 3 Apr. 2017].
​
Tum, J. and Norton, P. (2012). Management of Event Operations. 1st ed. Hoboken: Taylor & Francis.
​
Tuten, T. and Solomon, M. (2014). Social media marketing. 1st ed. Milano: Pearson.
Webber, D. (2004). Understanding charity fundraising events. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), pp.122-134.
​
XING Events Blog. (2012). Social Media & Events Report 2012: How Does the Event Industry use Social Networks? - XING Events Blog. [online] Available at: http://blog.xing-events.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/ [Accessed 4 Apr. 2017].